Audience Visitor Research

Why does BMG need this research?

• to enable wider and more diverse audiences to engage with our collections and the research that lies behind them.

Understanding our audiences is integral to enhancing access to the museums and collections. This audience research allows us to get to know who our visitors are, where they come from, and what their motivations for visiting are. We can also learn more about who is not currently visiting the museums. The data in turn provides the structure and direction for future work and allows BMG to respond to what our visitors want and how to attract new audiences

BMG wishes to conduct exit interviews with museum visitors. Within these the opening hours of each museum. There will be shifts available, on weekdays and weekends. We are looking for volunteers to deliver the interviews in an engaging, positive and meaningful way.

 What’s in it for you?

• Becoming part of a friendly and dedicated team
• Volunteering in a beautiful historic environment
• Meeting people and making new friends
• Improving your communication skills
• Enjoying new experiences
• Great personal satisfaction, since you have the opportunity to make a real  difference to our visitors’ experience

What’s Involved?

• volunteers will be expected to conduct exit interviews with members of the public. This will include engaging and proactively approaching visitors
• Information and feedback from visitors will be recorded by the volunteer on paper following a consistent and structured method.
• Volunteers to remain professional and positive in their approach to the market research activity and understand that they may be seen by the public as representing the museums
• Volunteers will be welcomed into the museums and will be expected to conduct the market research activity alongside the Front-of-House team.
• The Volunteer Co-Ordinator will make visits throughout and will be available for support and troubleshooting
• On a day-to-day basis, volunteers to report to Front-of-house staff on arrival and departure, signing in at reception and collecting their lanyard/paperwork.

You will receive an induction necessary to the role including full health and safety. All short-listed applicants will be required to attend a short, informal interview.

This role will suit people who:

Have a friendly and enthusiastic manner. This role can sometimes be physically demanding and you may be on your feet all day.

• Volunteers from all backgrounds and experience are welcome, especially those who have an interest in working in the Museum and Heritage Sector or market research
• feel comfortable coming into contact with and communicating with members of the public
• are able to communicate with a variety of audiences and a good listener.
• Much of the time you will be working unsupervised, while also representing the museum to members of the public
• have good interpersonal skills
• can follow instructions and safety procedures
• are keen to learn
• work well with others in a team
• are reliable, trustworthy and punctual
• are willing to abide by the Council’s code of conduct for volunteers and staff

Responsible to:

Volunteer Coordinator and museum Front-of-house staff.

Expenses: out-of-pocket travel costs between home and volunteering place will be offered.

When:  Tues – Fri 10am – 3pm and Sat/Sun 11am – 3pm

Let us know your preferred day/s and museum.